About Us

“Why 10 Past Ten,” you ask? 10 Past Ten comes from the fact that watch hands are always photographed at ten minutes past ten. “Why are watch hands always photographed at ten minutes past ten,” you ask? For one thing, putting the hands in that position allows for them to essentially “frame” the watch brand or logo, which is typically printed between the center of the dial and the 12 o’clock marker. For another, placing the hands in this position resembles a smiley face. And what could be a happier moment than buying a new timepiece?

Eric has been referred to by Christie’s as an expert on vintage Rolex, and the influential site Hodinkee has referred to him as no less than a Super Dealer. Eric is also the owner of the Vintage Rolex Forum (VRF), the single most highly trafficked vintage Rolex oriented website on the internet, and perhaps one of the most important collector resources dedicated to Rolex anywhere. One is hard-pressed to find someone with more experience, passion, or dedication to vintage Rolex. With resources and contacts that span the globe, 10 Past Ten aims to bring you the very best in vintage and modern wristwatches. Whether you are looking for a hard to find modern watch, or a particular vintage piece, our knowledgeable staff will assist you in realizing your dream watch.


All watches sold come with a 3-day return policy. Simply ship the watch back to us in the exact same condition, and we will refund the full payment price within 3 working days after we inspect the returned item. Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. Watches returned must be in the same condition as shipped, as we will conduct a thorough inspection of the watch prior to issuance of any refund. New-in-box watches may only be returned if there is material defect, and the watch is returned fully intact and unworn. Customers located in the state of California must have a resale license to transact business with Ten Past Ten Timepieces, or be subject to appropriate sales tax to be determined by the county where you reside. Watches are sold as-is, and there is no guarantee of movement accuracy, due to the nature of vintage watches. Beyond the 3-day inspection period, we will not warrant nor guarantee the performance or accuracy of any watches we sell. We will provide a best effort attempt to describe the mechanical condition of all timepieces we sell. Payments to be made via check, money orders or wire transfer only. No items shall be sent prior to receipt of funds. At our discretion, check or money order payments may require additional time to clear or bank, due to high incidents of fraud. All shipments are sent fully insured, via FedEx, UPS, or the USPS. If packages are lost or stolen, a refund will be issued only after the approval of the insurance claim by our insurance vendor.


Duties and taxes are your responsibility. Please plan accordingly. Because of difficulty with sending/returning certain brands of watches to the USA, it is your responsibility to return the watch to us. Refunds will be considered ONLY after the watch is returned safely to Ten Past Ten. 10pastTEN is NOT an authorized dealer for any brands that we carry, and the website is not sponsored, affiliated or endorsed by Rolex SA, Rolex USA, or any other worldwide subsidiary

Press Clippings

Everyone from Hodinkee to Revolution Magazine to the auction houses know that Eric Ku and 10 Past Ten are the place to go to find that special vintage Rolex. Here you can find links to articles and interviews featuring Eric, where he shares his dedication, passion, and expertise with you.

November 2020, Lecture at HSNY

“Collecting Watches in the time of Covid-19” lecture presented by Eric at the HSNY in November, 2020


April 2020, Time and Tide Watches

This is not the watch you think it is… firstly, it’s from 5 years ago. Eric Ku tells the story of his Rolex ‘Shark’ Submariner…


March 2019, Revolution Magazine Interview


January 2019, A Collected Man Interview

January 2019 interview with A Collected Man


August 2018, Hodinkee Radio Episode 5

Click here to listen.


October 2017, Revolution Magazine



South China Morning Post August 23, 2013

Interview with Eric talking about his travels and favorite things around the world.

World of Watches (WOW) Magazine Spring 2014

Eric discusses the phenomenon of watch auctions, and current trends in the watch auction world.

MR. Magazine Hong Kong (Issue 73) April 2014

An interview in Chinese about collecting, and Eric’s passion for vintage Rolex.

Christie's Longitude Collecting Watches Interview

A ten minute interview conducted by Christies which gives beginner collectors some pointers about the nuances of vintage Rolex.

HODINKEE INTERVIEW: Eric Ku, Vintage Rolex Super Dealer

Eric Ku is the 32 year old proprietor of 10PastTen, a premiere vintage Rolex dealer based in San Francisco. Ku travels the world trying to unearth the greatest vintage Rolex watches for his clients. We sat down with him to talk about his life, the state of the market, and where he sees things going. For the full story, visit HODINKEE